What is search engine optimisation?
Search engine optimisation (or SEO for short) is the science of getting your website to the top of the search rankings.
If your website is not optimised for search, Google - and therefore your customers will have trouble finding it.Why is SEO so important?
Over 90% of people using the internet use a search engine such as Google to locate the products and services they want. 84% of these people never make it past the bottom of the second page of a search engine - they give up and try a different search.
Having your website in a top 10 position is like having your shop right on the High Street. It's as if people associate the top positions in a search engine with a quality brand. And here's something to think about - 65% of people using a search engine never click on the Google Adwords (or 'sponsored link') results. So if you really want more traffic to your website you need to work hard at 'organic' search results.
SEO - what we do for you
Our job is to help get your website onto the first page of Google. There are a number of ways we go about this depending on whether we are dealing with an existing website or a new website. It also depends who your target audience is and how competitive your market is.
The best thing is to call us and have a chat.
Anatomy of a Google search results page
Take a look at a typical Google search results page. We Googled 'family campsites pembrokeshire' and it brought up the page below.

1. Non-paid 'organic' search results
The unshaded area - this is the prize in SEO.
We work to get your website onto the first page of Google search - giving you a prime position on the virtual High Street.2. Local business results
The three results shaded blue - these results are often generated when a geographic location is added to the search term. Note that the top result here is also the same as the two organic search results lower down. This website has acheived three out of the ten positions on the first page!
We ensure that your website is optimised to appear in Google local business results.3. Google Adwords paid advertising or 'sponsored links'
The results shaded green - Google Adwords places your website details on this page at a cost. Remember, 65% of users never click on an Adwords advert - but 35% do.
We help you set up your Adwords campaign so you make the very best use of your budget.
Start the journey of getting your website onto the first page of Google. Call us now on 01348 837384.